Woke” Advertising: Branding for Ethical Consumerism
What is "woke" advertising? | Why are global brands latching on to social injustices to sell their products? https://econ.st/2oqcjLW | By The Economist | Facebook
Is Woke Advertising Just A Lazy Marketing Gimmick? - GREY Journal
Oh look, another insensitive, wannabe 'woke' ad campaign. Here's how to stop f*cking up. | Mashable
Brands struggle to make "woke" marketing work for them
8 Super Bowl 2017 Ads That Are Woke as Hell | Hornet, the Queer Social Network
Woke Marketing
12 Brands That Tried to Make 'Woke' Ads -- And Failed (Photos)
H&M Woke Kids Corporate Ad Campaign | City Journal
12 Brands That Tried to Make 'Woke' Ads -- And Failed (Photos)